the Atlantic: Hip Hop Invented Modern Music Economics

Screenshot: Here’s a summary article on how a music genre strongly rooted in an American microculture was ahead of the broader music industry and economic mores of entertainment macroculture, marketing and branding. And I mean micro culture—as in city, class, ethnicity and neighborhood-specific.

“Russell Simmons became the first rap entrepreneur to look beyond mere music and attempt to market the ghetto-quixotic lifestyle preached in hip-hop’s lyrics”…

By seeing record sales as a secondary, even tertiary revenue stream, hip hop paved the way for modern economic thinking about the music biz.

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